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Digital advertising involves creating and managing paid campaigns on various platforms, including search engines, social media, and other websites. The aim is to reach a specific audience, drive traffic, and achieve conversions such as sales or sign-ups.

Key Activities:

• Designing ads for Google Ads, social media platforms, and display networks.
• Setting up and managing PPC (pay-per-click) campaigns.
• Targeting specific demographics and interests.
• Tracking and analysing ad performance to optimize for better ROI.

Work Example:

An e-commerce site might run Google Ads targeting keywords related to their products, such as "affordable kitchen gadgets," ensuring the ads appear at the top of search results to attract potential buyers