SEO

SEO focuses on optimizing a website to rank higher in search engine results, thereby increasing organic (non-paid) traffic. It involves both on-page and off-page strategies to enhance visibility and attract relevant visitors.

Key Activities:

• Conducting keyword research to identify relevant terms.
• Optimizing website content, meta tags, and URLs for target keywords.
• Building high-quality backlinks from reputable sites.
• Ensuring the website is mobile-friendly and has fast loading times.

Work Example:

An online bookstore might use SEO to increase traffic by optimizing product pages with keywords like "best mystery novels," creating a blog with book reviews and recommendations, and acquiring backlinks from book review websites